A New York aesthetic medicine practice is testing a new model for luxury wellness services: seasonal residencies that bring the full clinical capabilities of an urban flagship into resort environments where clients are already focused on health and recovery.
Velour Medical, which operates a 12,000-square-foot Manhattan flagship, launched its first residency at O2 Aspen this February. The approach differs from typical pop-up services—instead of offering abbreviated treatments in hotel rooms, the company is embedding its providers and protocols into an existing wellness facility that already has the infrastructure for clinical work.
“We’re seeing aesthetic medicine move from standalone practices into integrated wellness environments,” said Dr. Michael Kennis, Chief Medical Officer and Founder. “Our clients already understand beauty as part of holistic health, not separate from it. This model allows us to meet them within that framework.”
Beyond the Hotel Room Pop-Up
The distinction matters in a market where luxury services increasingly follow wealthy clients to seasonal locations. Rather than adapting their offering to fit temporary spaces, Velour is partnering with facilities that can accommodate their full treatment protocols. O2 Aspen provides private treatment rooms and clinical infrastructure that allows aesthetic medicine providers to work within the same standards they maintain in permanent locations.
The inaugural residency ran February 9-11, 2026, led by Dr. Kennis, and was fully booked out within 24 hours. Treatments will include Botox, dermal fillers, Sculptra, and PRF EZ Gel—administered by providers trained in what the company calls “facial balancing,” an approach focused on subtle, proportional results rather than dramatic transformation.
The Manhattan Foundation
The Aspen expansion builds on a five-year foundation in New York, where Velour operates what it describes as an agency platform model. The company employs licensed medical professionals—RNs, NPs, PAs, and MDs—with a minimum of five years of experience, and provides them with business infrastructure including marketing, social media, and sales consulting. The goal is to let clinical staff focus on patient care while the company handles operations.
The Manhattan flagship spans 14 treatment suites plus amenities like a full kitchen, bar, and separate lounges for clients and providers. The design, created with Spiezle Architecture and interior designer Ashley Wendell, references Art Deco elegance while housing medical-grade equipment.
“O2’s infrastructure allows us to deliver the full Velour experience—not an abbreviated version,” says Dr. Kennis. “This isn’t about bringing injectables to Aspen—it’s about bringing our complete standard of care.”
The Multi-Residence Opportunity
The residency model addresses a practical reality: clients who spend time in multiple locations expect consistent access to services they use regularly. Rather than seeking new providers in each city, medical aesthetic treatments can now follow them to seasonal locations with the same clinical teams and protocols.
The residency has confirmed additional dates for March 16-18, April 6-8, and June 12-14. More dates throughout the year will be announced in the coming months.The company plans to expand its integrated wellness aesthetic services to additional key markets, though specific locations haven’t been disclosed.
