Marketing can generate attention. But it still struggles to answer the question operators actually have to staff, plan, and forecast revenue:
Who is really coming—and what did the campaign produce in the real world?
Chad Evans built Slant to close that gap by turning campaigns into temporary closed networks that people actually join, move within, and complete—so outcomes like arrivals, check-ins, redemptions, and purchases are measurable and attributable.
Proof First
Slant tracks the full journey—from social reach to unique scans to signups to verified check-ins and purchases—in real time.
Most tools stop at “engagement.” Slant goes further: it shows who joined, who arrived, and what they did—so organizers and partners can stop guessing and start operating off verified movement.
A Closed Network That Travels With the Event
Slant turns a campaign into a time-bounded, member-only network—like a group trip that forms, moves together, and ends when the event ends.
Instead of broadcasting messages to anonymous audiences, operators create a gated roster (a “chain”) that participants join through invitation links, QR codes, or campaign links shared by athletes, creators, venues, or partners.
Once enrolled, members get access to campaign-specific tools—like group chat, SMS updates, maps, and route planning—that only exist for the campaign window, then shut off.
How It Works in Practice
Slant’s flow is built for real operators—game days, NIL activations, conferences, city tourism campaigns, and event weekends where turnout matters.
1) Create a Campaign (time-bounded by design)
You start by defining the campaign goals, time window, and what success looks like. Slant can assist with copy so organizers can publish fast without turning into a content team.
Define the campaign name, dates, and goals. Slant can generate campaign copy to accelerate launch.
2) Choose the Activation Type (workflow adapts)
Different events need different mechanics. A creator activation, a NIL meet-up, a sports bar watch party, and a city tourism campaign shouldn’t be forced into the same template.
Slant lets you pick a campaign category so the setup, reporting, and operational tools align with the use case.
Select the activation type (NIL, Pro Sports, Youth Sports, Tourism, Creator). Slant configures the workflow to match.
3) Define the Verified Zone (so “showed up” has meaning)
If you can’t define where attendance begins and ends, “turnout” becomes a debate. Slant creates a zone (geo-fence) that powers verification—so check-ins and arrivals are tied to an actual place.
Create the event zone (geo-fence) used for verified check-ins and movement tracking.
Built for Game Days, NIL Deals, and Event Weekends
Slant’s core users are operators who need predictable turnout and clean attribution:
- Sports bar operators managing game-day capacity and staffing
- NIL collectives running athlete appearances and fan meet-ups
- Conference organizers moving attendees between partner locations
- Cities and tourism boards trying to prove real economic impact
For these users, the platform shifts the goal from “getting views” to verifying participation and outcomes—without relying on anonymous traffic or guesswork.
Live Operations: Who Arrived, Who’s En Route, What’s Converting
During the campaign window, Slant becomes an operational dashboard—not just a report you read after the fact.
You can see momentum as it happens:
- Arrived
- En Route
- Walk-ins
- Live engagement and conversion indicators
From Attention to Outcomes: The Conversion Funnel That Closes the Loop
Slant tracks the complete journey from reach to real-world results. That means organizers can answer questions that most campaigns can’t:
- Which channels actually drove turnout?
- How many people moved from scan → signup → arrival?
- What portion converted to purchases or redemptions?
- What can be improved next time—based on evidence?
Movement as the Missing Layer
Evans frames Slant as the “movement layer” commerce depends on but rarely accounts for. Instead of treating campaigns as messages people scroll past, Slant turns them into experiences people join and complete together.
The result is a shift from estimating impact to reporting it.
Looking ahead, Slant will integrate AI in ways that return direct value to participants—recommendations, privacy protections, and campaign-specific utilities—while giving operators the proof and clarity budgets require.
Call to Action
If you want to see what a verified attendance + conversion report looks like for your next activation:
→ Request a demo [email protected]
Slant is built for moments where turnout matters—and where verified attendance tracking turns uncertainty into operational clarity.
