Two pioneering thought leaders who bring decades of leadership experience responsible for generating more than $650 million in client revenue have launched a consulting practice aimed at successful people who feel stuck. Ross Arntson, a former CEO and entrepreneur, and Garry Johnson, a retired Master Hypnotherapist, believe they’ve identified why some high performers hit invisible ceilings despite doing everything right.
Their answer lies in metacognition—what neuroscientists describe as thinking about your own thinking. While most people associate intelligence with IQ, memory, or processing speed, Arntson and Johnson argue that the ability to observe and modify your own mental processes represents something more powerful. According to neuroscience research, when people engage in this type of self-observation, a specific brain region called the anterior prefrontal cortex activates, functioning not for action or emotion, but purely for watching the mind itself.
A System for Mental Software
From this foundation, Infinite Mastery Consulting developed what they call Metacognitive Modulation, or M2. The framework functions as a method for individuals to consciously direct their attention and reshape habitual patterns. Rather than running on autopilot, users learn to notice their thoughts in real time, question automatic reactions, and adjust beliefs instead of defending them reflexively.
The cognitive performance training works by bringing intentional awareness to how sensory information combines with thoughts, memories, and language. Through techniques focused on sensory awareness and emotional regulation, participants learn to reframe experiences and recalibrate their internal states. The goal is creating what the firm describes as a self-reinforcing cycle where clarity, control, and creative insight compound over time.
Targeting the Growth-Obsessed
Infinite Mastery Consulting specifically targets entrepreneurs, corporate executives, and high-net-worth individuals who are already invested in personal development but find themselves constrained by past patterns or performance plateaus. Combined with another proprietary method called the Infinity Process, their executive development programs have been described by clients as functioning like a “living vision board that you learn once and live forever.”
The methodology emphasizes practical application over theory. By teaching people to manage what they notice moment-to-moment and how they respond, M2 positions itself as a tool for optimizing mental software while it’s running—like editing a computer program without shutting it down.
Looking Beyond Business
While currently focused on high-achieving professionals and luxury lifestyle influencers, the founders have broader ambitions. They envision their metacognitive training system being adopted by the coaching and psychological community as a technology-free and drug-free approach to common mental health challenges. Their stated vision centers on empowering individuals to overcome limitations and shape their own destinies through what they call S.E.L.F. (Spiritually-Evolving-Life-Force) discovery.
Whether metacognitive techniques will gain traction beyond executive circles remains to be seen, but the firm’s focus on observable brain function rather than abstract concepts represents a notable disruption in the crowded field of performance consulting.
