In Calabasas, a music publishing company is quietly assembling the infrastructure to compete with the major labels. Avenue of the Starz LLC, which launched in February 2023, operates as both a corporate entity managing rights and licensing deals and an active artist profile releasing its own catalog.
The company, owned by Rykeis Kejuan Tyson and also operating under the name Triple Platinum Publishing Group, provides music publishing and synchronization licensing alongside talent management, casting, public relations, and branding services. Think of it as a factory that not only manufactures the product but also built the machinery to distribute and legally protect it.
The timing of the company’s moves suggests a deliberate strategy. While there’s one single from 2019 listed in the catalog, 2025 saw a massive expansion of releases—multiple albums including “Skateboard P’z,” “Don’t Take It Personal,” “Freddy Krueger Michael Myers,” “Gold Mind$,” and “Pacific Ocean.” This surge coincided with the company earning BBB accreditation in August 2025, where it now holds an A+ rating.
Beyond Traditional Label Services
What separates Avenue of the Starz from typical independent labels is its scope. The company operates several specialized divisions: Triple Platinum Publishing Group handles catalog administration, The Golden Triangle Media manages marketing and publicity, and Avenue of the Starz Music Group oversees the record label itself.
The business model targets two distinct groups. On one side are emerging artists, songwriters, and producers—particularly in urban, hip-hop, and pop genres—who want to maintain catalog ownership while navigating publishing rights and royalties. On the other side are music supervisors, film and TV production companies, and advertising agencies looking for catalog content for sync placements.
A BBB customer review describes the operation as “well connected and very knowledgeable about the record business.” The company’s multi-media entertainment services extend beyond music into sports, fashion, lifestyle, and film.
Taking Aim at the Majors
The company’s stated ambitions are anything but modest. Avenue of the Starz plans to compete directly with Universal Music Group, Sony Music Group, and Warner Chappell Music Group by contracting with established recording artists and entertainment companies for placements in video games, television, film scores, and commercial advertising.
The most popular track so far, “Don’t Take It Personal,” has garnered over 2,000 streams and was produced with Grammy Award-winning producer and songwriter Kevin Lamar McCall Jr. The artist profile currently has 1,245 monthly listeners.
By incorporating in Calabasas and positioning itself near Century City’s Avenue of the Stars, the company signals proximity to Hollywood’s established power structures. The “Rockstar Vuitton” branding blends luxury aspiration with creative independence—a calculated appeal to young artists who value both status and control over their work.
Whether a two-year-old company can realistically challenge decades-old major label dominance remains to be seen. But with its vertical integration and focus on catalog ownership and sync licensing, Avenue of the Starz is at least building the foundation to try.
