With more than a million new titles flooding the self-publishing market annually, indie authors face a stark reality: writing the book is only half the battle. The other half is getting anyone to notice it exists.
Market Your Industry LLC, a creative marketing studio that’s racked up platinum and gold awards for its cinematic book trailers, is now teaching authors how to make those trailers themselves. The company launched a digital e-course this year that breaks down professional video production into modules anyone can follow, using Canva—a design platform with a 30-day free trial and affordable monthly subscription.
It’s a notable shift. Traditionally, producing a polished book trailer meant hiring a production company, which could cost thousands of dollars. Market Your Industry’s approach removes the budget barrier entirely, offering cinematic book trailer training that authors can complete at their own pace, without prior design experience.
Recognition Built on Real Results
The studio’s credentials back up its teaching. In 2025 alone, Market Your Industry won the Platinum Award for Best Cinematic Book Trailer at the Viddy Awards for “Under the Gulf Coast Sun,” and a Gold Award from the AVA Digital Awards for “Andrew Sansom: A Life in Conservation.” The year before, they took home a Platinum Award from the MarCom Awards for “The Barber, The Astronaut, and the Golf Ball.”
Those wins matter because they demonstrate the company isn’t teaching theory—it’s sharing techniques that have been validated by industry judges. The course covers story arc development, motion graphics, pacing, typography, and strategic deployment across social platforms. It’s the same process the studio uses for paying clients, now packaged for authors who want to learn the craft themselves.
Why Video Matters Now More Than Ever
Video content consistently outperforms static images in engagement metrics. For authors competing in crowded digital marketplaces, a well-crafted trailer can create emotional resonance before a potential reader even clicks through to a book description. It can boost ad performance, increase click-throughs to Amazon listings, and establish a professional brand presence.
Major publishers have understood this for years. What Market Your Industry is doing is making that same capability accessible to self-published authors and small publishers who don’t have Hollywood budgets or in-house video teams.
Building Independence, Not Dependency
“We wanted to give authors the ability to create at the same level we do for clients,” the company explains. “No shortcuts. Real cinematic effects, real creativity, and real marketing strategy.”
The course isn’t sponsored by Canva—Market Your Industry simply recognized that the platform’s intuitive interface, combined with structured instruction, could democratize video production for authors. The training covers everything from color grading and lighting to optimizing exports for different social media platforms.
As video-driven marketing continues to dominate online spaces, Market Your Industry positions the course as just the beginning. The studio plans ongoing resources and education to help authors adapt as book marketing strategies evolve. For indie authors tired of feeling outgunned by traditional publishers, it’s a chance to compete on more equal footing—armed with the same visual storytelling tools that win awards.
